Marketing
Bad ad copy wastes budget. Describe your offer and audience, pick your platform, and get copy built for the specific format and psychology that platform demands.
AI-generated output
Fill in the ad details above and click Generate to get your ad copy.
Describe what you are advertising — a product, service, offer, or event. Be specific about the core value proposition: what does the customer get, and why should they care right now?
Select the platform and the primary goal. Google Search copy needs keyword-aligned, intent-matching language. Facebook and Instagram copy needs a scroll-stopping hook. LinkedIn copy needs professional credibility signals.
You get multiple headline options, a primary description, and a call to action — all within the character limits of your chosen platform, and calibrated to the psychological approach that works for that ad format.
For example, a SaaS tool advertising a free trial on Google Ads might get three headline options including "Try [Product] Free for 14 Days", "No Credit Card Required — Start Today", and "Replace 3 Tools With One" — each targeting a different objection or benefit, ready to test in a responsive search ad.
The same brief run for Facebook would produce a different opening — leading with a pain point or social proof hook instead of a direct offer, because Facebook audiences are browsing, not searching.
Google's Responsive Search Ads (RSAs) accept up to 15 headlines and 4 descriptions — Google then tests combinations automatically. Aim for at least 8–10 headlines with meaningfully different messages (keywords, benefits, CTAs, social proof) so the algorithm has real variety to test. Headlines that are too similar produce fewer useful combinations.
Each platform has different audience intent and attention context. Google Search users are actively looking for something — copy should be direct and match their search intent. Facebook and Instagram users are scrolling their feed — copy must interrupt the scroll with a hook before delivering the offer. LinkedIn users are in a professional mindset — copy should lead with business value and credibility. The same message needs different framing for each.
Specific CTAs outperform generic ones. "Start your free 14-day trial" beats "Get started". "Download the guide" beats "Learn more". The CTA should be the most logical next step after reading the ad — and it should match what the landing page delivers. Mismatches between ad CTA and landing page experience are a major cause of poor conversion rates.
For statistical significance, most platforms recommend at least 50–100 conversions per variant before drawing conclusions. If your conversion volumes are low, evaluate at the click-through rate level first (does this copy earn the click?), then evaluate post-click performance separately. Do not kill or scale ad copy after just a few hundred impressions — the sample size is too small to be meaningful.
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